Your privacy is important to us, so we acknowledge and are committed to protecting your privacy. The following Privacy Policy outlines the information we collect about you, how we use the information and the choices you have to review or restrict this. By using any of our services, you confirm you have agreed to our Terms and Conditions and read and understood this Privacy Policy.

1. Scope of Our Privacy Policy

Our Privacy Policy explains how we gather information about you and how we may store, maintain and use that information.

2. Who are we?

When we refer to ‘we’ ‘our’ or ‘us’ that means Emma Lane Designs.

Place of business: 15 Brook Street, Hemswell, Gainsborough, Lincolnshire, DN21 5UJ

3. Personal data we collect

When we say “personal information” or “personal data” we mean identifiable information about you like your name, e-mail, address, telephone number, payment information, support queries, community comments and so on. If you can’t be identified then this Privacy Policy doesn’t apply.

4. When do we collect your personal data?

When you visit our website or use our services, we collect personal data. We do this in the following ways:

Information you provide us directly for example:

• Making customer purchases
• Accepting customer orders
• Processing payments
• Creating an account
• Subscribing to receive emails
• During conversations with our team members
• When you communicate with us directly (by email, telephone, direct mail or any other means)
• When you interact with us by using devices or social media

Please see the list below for more about what we collect and why:

  1. Your Name and Contact details such as your residential or business address, email address and telephone number
    To provide you with products and services that you have requested from us we provide your personal data to third parties that assist us in providing products and services you have requested, such as delivery service providers, send order updates via email and sending you information about our new products and services.
  2. Your payment information
    Using third parties such as PayPal we can process orders and also to enable us to provide refunds for security deposits taken in order to provide our services to you.
  3. Contact history between you and emma lane designs
    To answer your questions and provide you with information or advice and to respond to complaints.
  4. A list of products and services you have purchased from emma lane designs.
    To provide you with relevant consumer information
  5. Your marketing preferences, including the type of marketing materials you wish to receive and the method of delivery.
    To communicate with you, including about products or services, special offers, and events that may be of interest to you

We also collect information automatically, for example when you visit our website like your IP address and device type. We also collect information when you navigate through our websites and services, including what pages you looked at and what links you clicked on. This information helps us get a better understanding of how you are using our website and services so we can continue to provide the best experience possible. Some of this information is collected using cookies and similar tracking technologies.

5. How we use your data

The primary purpose for our use of your data is to operate our websites, provide you with our services and to manage our relationship with you.

We also use your personal data for other purposes which may include the following:


• Providing you with information you have requested from us or we are required to send you
• Operational communications like changes to our website and services
• Marketing communications in accordance with your marketing preferences
• Asking you for feedback
• To enhance our website and services
• To protect you so that we can detect and prevent any fraudulent or malicious activity
• To analyse, aggregate and report: We may use the personal data we collect to produce aggregated and anonymised analytics and reports.

6. If we are unable to collect your personal data

If we are unable to collect your personal data, some or all of the following may occur:
• We may be unable to provide products or services to you, to the requested standard or at all;
• We may be unable to communicate with you to provide information about products and services that you have purchased from us, or may intend to purchase in the future;
• We may be unable to tailor the content of our marketing communications to suit your preferences;
• Your experience when interacting with us may be delayed or not as efficient as you may expect.

7. Cookies

A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. We use cookies to enhance and simplify your visit online. We do not use cookies to store personal data, or to disclose information to third parties.

We use temporary (session cookies) to check whether you are logged in or if you put an item in your shopping bag.

We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics. The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit in the future. You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under “Help” in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

8. How we hold your personal data

We may hold your personal data in either electronic or hard copy form.

If you provide information to us electronically we retain this information in our computer systems and databases. This includes computer software programs, internet servers and hosted internet solutions provided by third parties.

If you provide information to us in hard copy (paper), or we make hard copies of any personal data, we keep it solely for the purposes of accounts. All other information not required for this purpose is destroyed.

We will only hold your information for the amount of time we need to provide you with the service you have requested, or the amount of time that is needed to provide you with support related issues. We might also retain information for a longer period of time if it is needed to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse and enforce our terms and conditions.

If you chose to unsubscribe from receiving emails from emma lane designs, please unsubscribe using the link provided at the bottom of an email sent to you and follow the prompts. This will unsubscribe you from receiving emails in our systems, however it will not remove the details you have provided emma lane designs from our systems. If you would like to have all of your details removed from our systems, please contact and request for your details to be deleted from our systems (unless we need to retain it for the purposes set out in this Privacy Policy).

9. How we keep your data safe

We understand the importance of your personal data and have safeguarding measures in place to secure the information we collect to prevent unauthorised access or disclosure, maintain data accuracy and ensure the appropriate use of information.

10. How we share your data

We do not sell any of your personal data, this includes your name, address and email address. However, your personal data may be disclosed to any of the following: • our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you. This may include internet service providers, IT systems administrators, mailing houses, couriers and payment processors.
• our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
• professional service providers, suppliers and other third parties with whom we have commercial relationships, for business, marketing, online marketing and retargeting and related purposes;
• if required by law, to any person authorised by such law. This may include the police service, ambulance service, or government departments or regulators within England in connection with law enforcement activities.

Where applicable information is shared with a third party, these third parties are obliged to observe the confidential nature of such information and are prohibited from using any or all of this information other than for the purpose for which it was provided.

11. Direct Marketing Communications

We may send you direct marketing communications and information about products and services offered by us via email, Social Media, or regular mail.

If you have indicated a preference for a method of communication, we will endeavor to use that method wherever practical to do so.

We do not provide your personal data to any other organisations for the purposes of direct marketing.

You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication or by contacting us here.

You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.

Please note that this might take a few days for all of our systems to be updated.

If you do choose to stop receiving marketing messages we will still contact you in relation to service communications such as online purchase order updates.

12. How you may access your personal data

You may access your personal data held by emma lane designs by making a request to us.

Phone: 07753 115086
Mail: emma lane designs, 15 Brook Street, Hemswell, Gainsborough, DN21 5UJ

Normally we will provide a record of your personal information to you via your preferred contact method (phone, email or mail) and we will not charge a fee.

If your request is unlawful or may interfere with the privacy of others we may reasonably refuse to provide access to your personal information.

13. Correction of your personal data

If you would like us to update or amend your personal data, please contact us here and we will make the requested amendments.

We may ask you to verify your identity through full name, date of birth and email address to ensure that personal data we hold is not improperly accessed.

14. Retention

The length of time we keep your personal data depends on what it is and whether we have an ongoing business need to retain it (for example, to continue to provide marketing and information to you as an ongoing customer or to comply with applicable legal, tax or accounting requirements).

If we no longer need your information, we will make sure it’s deleted or anonymised.

15. Your Rights

You have the right to be informed about how your personal data is being used and the right to access the personal data that we hold about you. You also have the right to request the correction of inaccurate information we hold about you and the right to request that we delete any data related to you or to stop processing or collecting your data.

You also have the right to stop any direct marketing messages we might send and to request the transfer of your data to yourself or another provider.

You have the right to complain to your data protection regulator.

16. Privacy Complaints

If you believe that we have breached your privacy rights in any way or you would like to discuss any issues about our privacy policy please contact us here.

All such enquiries or complaints will be taken seriously and handled with impartiality and discretion.

If you wish to submit a complaint, please provide us with all relevant details such as the date and time of the incident or communication, the circumstances surrounding the event and your concerns about what was said or done.

Once you have submitted your complaint we will assess it to determine whether or not you have complained about a privacy issue which is covered by the relevant privacy laws. .

If you have complained about something which the relevant privacy laws cover, we will thoroughly investigate all aspects of your complaint including ascertaining the relevant facts and what your expectations are for any resolution. During our investigation we may need to seek further information from you as to the nature of or factual circumstances surrounding your complaint.

We will endeavour to respond to you, using your preferred contact method if you have indicated one, at all times promptly and to offer a practical solution which is consistent with our legal obligations.


17. Contacting us

If you would like to contact us in relation to this Privacy Policy, data protection or your personal information please contact us at:

Mail: 15 Brook Street, Hemswell, Gainsborough, DN21 5UJ

This privacy policy is current at the date below. We may update our Privacy Policy from time to time. Please contact us using the contact information above if you would like an updated version of our Privacy Policy.

Last update of this policy: 23/5/2018

If you have any questions, please email